A vibrant tween campaign built around playful Filipino snack challenges — from the cookie-on-the-face game to polvoron whistles and other quirky food dares. Released weekly on cable TV and Facebook, the series invited kids to join the fun with the hashtag #RoyalSnackulitime.

Director of Photography: Brian Patrick Lim

Director: Hero Francisco

Producer: Paolo Buenviaje

Agency: Ogilvy & Mather

Client: Coca-Cola (Royal True Orange)

Production House: Runaway Robot

Year: 2015